Understanding the customer is a crucial part of our work at Kuudes. We accordingly decided to conduct a thorough study of the motives and most recent trends underlying consumer choices and tour the whole of Sweden to interview people.

Timeline

2008
September

Publication of our study “8 windows on the future”
in association with TNS Gallup

2013

Start of our study: “The Informed Consumer”
Qualitative interviews x 38 and quantitative
research n=1100

2014
April

Release of “The Informed Consumer”

2014
July

Publication in the International
Journal of Marketing Studies

2014
December - January

Qualitative interviews x 8

2015
July

Publication in Kuluttajatutkimus.Nyt

2015
April

Release of first update

2016

Quantitative research n=1100,
Qualitative interviews x 9

2016
June

Release of second update

2017
May 2016 - January 2017

“The Informed Consumer” in Sweden
Quantitative research n=1100,
Qualitative interviews x 30


The Kuudes Concept Lab is a customising workshop package for businesses seeking to accelerate their concept development processes and make their concepts more customer-oriented. The workshops focus on customers and come to grips with their everyday lives using our Aware consumer tool and ethnographic research methods.

For more information about Concept Lab