The Team

Strategic design agency Kuudes is the breeding ground for the Informed consumer team. It is made up of a diverse group of professionals, with expertise ranging from strategy to digital design. In addition, our solid knowledge base is complemented by a number of external experts.

Jari Danielsson

MANAGING DIRECTOR,
KUUDES HELSINKI

Annika Mesimäki

Managing Director,
Kuudes Stockholm

Leena Fredriksson

Trend Specialist & Designer

Saara Järvinen

Insight Specialist & Designer
(on maternity leave)

Petra Väänänen

Insight Specialist

Päivi Korteniemi

Senior Strategist
(on maternity leave)

Michael Biaudet

Project Manager

Wilma Halén

Project Manager

Roosa Luukkanen

JUNIOR INSIGHT SPECIALIST

Paula Hupponen

Service Designer

Susanna Ollila

Service Designer

Tiina Toivola

Account Director

Irina Rousu

Digital Designer

Erika Tanos

Innovation Anthropologist
curiosityshop.se

Arto Salonen

Adjunct Professor
artosalonen.com

Cecilia Soler

Senior lecturer associate professor,
Marketing University of Gothenburg

Jussi Fredrikson

Analyst, CEO
designtutkimus.fi